Santana Row March 2014 Happenings
And a Look Ahead to April and Beyond
Events, Promotions, New Openings at Silicon Valley’s Premier Destination
San Jose, CA (Feb. 26, 2013) – Warm weather is coming and Santana Row is about to bloom with events that welcome spring. The third annual 408K run through San Jose ends at Santana Row where runners and supporters both can celebrate. Festivities are planned for Nowruz, the Persian New Year. In April, celebrity chef and author Carla Hall makes a personal appearance and in May, it’s time to make time for Beauty Bash, a day of beauty and style that’s also a benefit for Career Closet.
Third Annual 408K Race to the Row
Sunday, March 2, Park Valencia and throughout Santana Row
The 8K road run has become a Silicon Valley hallmark, raising funds for the Pat Tillman Foundation and its Team Tillman initiative. Runners start at SAP Center, wind through the streets of San Jose and end at Santana Row’s Park Valencia for presentations and post race celebrations. The Row invites participants and their friends and family to stay for race-day specials such as breakfast/brunch deals, massages, cool down workout classes and refreshments. Stores will offer post-race promotions. The event is expected to draw 5,000 runners. For information and registration, go to: www.run408k.com
Rainy Day Rewards, through March 31, 2014
While we’re enjoying the sunshine, we’re hoping for much needed rain. But bad weather is in the forecast, that means shoppers can save at The Row. On days there’s a 70 percent or greater chance for rain, shoppers and diners will be rewarded with discounts that include 15 percent off purchases at participating shops and restaurants, a free signature Santana Row golf umbrella for customers who spend $150 anywhere on The Row and a $20 gift certificate to a participating shop or restaurant for customers who spend $300 on a designated Rainy Day.
No need to get wet: On all rainy days, customers can pick up a complimentary umbrella to use while shopping and dining and then return it before leaving. The yellow umbrellas are conveniently located throughout The Row - outside Concierge, Via between Village California Bistro and Lark Creek Blue and the valet parking lot in the Winchester Parking Garage.
Nowruz 2014, Persian New Year Celebration
Tuesday, March 18, 5:30 p.m. to 8:30 p.m. in Park Valencia
Celebrate the arrival of spring the first day and the 2014 Persian New Year at Santana Row with free live music and performances.
In partnership with the Iranian Federated Women's Club (IFWC), the public is invited to this event marking the Persian New Year. Called Nowruz, it’s the first day of spring and the beginning of the year in the Iranian calendar. The spring festival has been celebrated for more than 3,000 years and is celebrated by many people in the Middle East and Central and South Asia, but particularly by Persians.
A look ahead to April and beyond…
Personal Appearance by Carla Hall, Co-Host of ABC’s The Chew
and “Fan Favorite” on Bravo’s Top Chef All-Stars
Saturday, April 12, 5 p.m., Sur la Table
Celebrity chef Carla Hall will be doing a cooking demo at Santana Row Park and signing copies of her new book at Sur la Table.
Carla’s Comfort Foods: Favorite Dishes from Around the World(on-sale April 1, 2014, Atria Books, $29.99) offers a delicious collection of imaginative new variations on soulful favorites from one of America’s favorite food personalities. Hall was a finalist in the fifth and eighth seasons of Top Chef and Top Chef All-Stars, Bravo’s competition show. She is one of five cohosts of The Chew, a talk show centered on food.
Her new book was Inspired by her love of family suppers and international flavors and offers a mouthwatering variety of foods from around the world along with heartfelt stories of connecting with people through food.
Photos with the Easter Bunny
A Benefit for the Autism Diagnostics & Consulting Center
Sunday, April 13, 10 a.m. to 2:30 p.m.
Hippity-hop on over and have your picture taken with the Easter Bunny at Santana Row!
The holiday rabbit will be ready to strike a pose at Park Valencia for $10, with proceeds going to the Autism Diagnostics & Consulting Center.
Plus, enjoy face painting, cookie decorating for $1 and Easter egg decorating for $3.
Second Annual Beauty Bash: A benefit for Career Closet
Wednesday, May 7, 6 to 9 p.m.
For the second year, Santana Row brings together pampering and primping for a good cause. Beauty Bash is an evening of fashion fun and beauty tips with makeup, hair and fashion experts, retailers and salons. It’s an evening celebrating style to raise funds for Career Closet, a non-profit organization based in Silicon Valley that gives disadvantaged women advice, confidence and appropriate work attire, much of it donated to the clothing boutiques it operates in San Jose and Foster City.
The public is invited to shop, nibble and enjoy cocktails while talking to style experts and fashion bloggers who will be stationed at more than a dozen stops. Guests can try the latest hair and make-up trends from professionals and receive personalized consultations from the experts, a mini-magazine of tips from them and a gift bag.
Tickets are $20, or $15 with the donation of a gently used accessory (jewelry, bags, scarves) and available at SantanaRow.com. Guests receive a "passport” for in-store events, a wine glass (wine will be poured in the stores) and a swag bag of goodies.
Lunch on The Row + A Matinee Show!
May 1 through 31
Enjoy a two-course $20 lunch special at a participating restaurant on Monday, Tuesday or Wednesday and receive a free ticket to the movie of your choice at CineArts Santana Row.
Present your itemized same-day receipt to the Santana Row concierge from the participating restaurant and you’ll receive a voucher for a complimentary movie ticket that can be used for a matinee that day or at a later date.
Limit: one ticket per person, per day, while supplies last.
Restaurant choices include LB Steak, Left Bank, and Rosie McCann’s.
Free Yoga on Saturdays, presented by Lululemon Athletica
Begins May 3 and held every Saturday through September
Practice your sun salutations under the sunshine at Park Valencia every Saturday morning at 9 a.m. The complimentary classes are held outdoors, with registration opening at 8:30 a.m. each week. For more information, contact Lululemon, 408.557.8721.
Mommy & Me and Daddies, Too
Begins May 13 and held every second Tuesday of the month through December
The popular kids’ club returns for the season with free entertainment, interactive games, crafts and educational activities designed for parents and their pre-school aged children. Families will enjoy arts and crafts, face painting, music, balloon art, story time and more.
Details: 10 a.m. to noon at Park Valencia. Mommy & Me is a free kids’ club held on the second Tuesday of every month from May through December. For more information, call 408.551.4611 or visitwww.SantanaRow.com.
Save-the-Date: Santana Row’s Annual Summer Fashion Shows!
Saturday, June 7, two shows at 1 p.m. and 4 p.m.
This popular summer event returns for the sixth year with two runway shows and a venue change: For the first time, the shows take place poolside at Misora, the newest luxury apartments at Santana Row.
As always, the shows will feature the season’s best fashions for women and men as well as style surprises and special guests. Last year, Vernon Davis of the 49ers made a splashy appearance on the catwalk as a celebrity model.
Runway shows are scheduled for 1 p.m. and 4 p.m.
Included in the price of the $50 ticket is poolside seating to view the fashion show, access to the Beauty Lounge, pre-event champagne, wine and light hors d’oeuvres, a Passion for Fashion shopping card that entitles guests to discounts around Santana Row, prize drawings and in-store events. Tickets go on sale in April at the concierge office and online at www.SantanaRow.com.
Twitter Promotion @SantanaRow Invites Tweets #LifeOnTheRow
For a Chance to Win Gift Cards to Restaurants at The Row
Santana Row’s Twitter campaign and photo contest continues through the @SantanaRow Twitter handle. The contest invites anyone at Santana Row to Tweet photos of a new outfit, haircut, meal, event or artsy shots and then Tweet it to Santana Row with the hash tag #LifeonTheRow. Every month, Santana Row will post an album on Facebook with all of the photos with the #LifeonTheRow hash tag. The person who took the best or most original photo will win a gift card to a Santana Row restaurant.
About Santana Row
Santana Row a 1.5 million square foot mixed used development in the heart of San Jose, California, is Silicon Valley's premier destination for shopping,
dining, living and nightlife. Surrounded by landscaped gardens, parks and plazas, Santana Row features over 70 retail shops, more than 20 acclaimed restaurants, a 212-room boutique hotel and six-screen movie theatre. In addition to the dynamic retail collection, Santana Row offers 622 residential units featuring a fitness center, rooftop pool and resort-living accommodations, and 65,000 square feet of office space at 300 Santana Row, its newest office address. Santana Row is a property of www.federalrealty.com (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visitwww.santanarow.com.
About Federal Realty
Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management, development, and redevelopment of high quality retail assets. Federal Realty's portfolio (excluding joint venture properties) contains approximately 20 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 95.3% leased to national, regional, and local retailers as of September 30, 2013, with no single tenant accounting for more than approximately 3.4% of annualized base rent. Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 46 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT.
