Instead of going in a crate, travelers and pets are greeted an hour before their flight by a concierge that helps get your pet ready for the flight in a spacious cabin. That includes providing things to help dogs stay calm like pheromone sprays, music, and scented refreshment towels. You also get a "just in case" bag filled with calming treats, leashes, poop bags, etc.
On the flight itself, dogs get served water or bone broth during ascent and descent to ensure they don't experience discomfort due to change in cabin pressure. That's followed by BARK-branded treat, snacks and surprises throughout the flight.
Currently only two routes are offered: SJC to Chicago or New York. However, first class service equals first class prices. Each one-way ticket for a pet plus their owner is $6,000 for Chicago and $6,500 for NYC.