Downtown San Jose Farmers’ Market season begins May 3

The Downtown San Jose farmer's market is back tomorrow from 10am-2pm on San Pedro Street! Check out the full press release below.

Fresh produce, hot food, unique gifts available each Friday, 10 a.m.-2 p.m. at San Pedro Square

SAN JOSE - The Downtown San Jose Farmers’ Market, presented by Kaiser Permanente, will take place Fridays 10 a.m.-2 p.m. starting May 3 along San Pedro Street between Santa Clara and St. John streets.

The market includes fresh produce from California growers, fresh cut flowers, special gourmet foods and artisan booths full of clothing and crafts.  The energy of the market is lifted by live music, special food booths, San Pedro Square restaurants lining the street and thousands of downtown employees and residents who make the market part of their weekly routine.

The Pacific Coast Farmers’ Market Association (PCFMA) recruits 25-40 farmers and the San Jose Downtown Association oversees the street closures and other vendors. The partnership dates back to spring 1993, when the market was originally located at First and San Fernando streets. This is the 27th season.

Admission is free.

For more, check PCFMA.org, the @PCFMA Facebook page and sjdowntown.com

The market continues each week into November. On average, 2,500 residents, office workers and visitors head to the Farmers’ Market.  Customers are encouraged to bring their own reusable and washed bags.

Market partner Kaiser Permanente has teamed with the Downtown Association and PCFMA for nine years, educating attendees on healthful and “green” living that allow each individual to thrive.

In the spirit of thriving, many market shoppers walk to the market.  Those who drive can get parking validation for the Market-San Pedro Garage at the SJDA information table.  Visit www.parksj.org. Valley Transportation Authority (VTA) recommends riding light rail to the Santa Clara Street or St. James Street stations.  More at VTA.org.

Follow the Downtown Farmers’ Market on Twitter (@SJ_Downtown) and Facebook (/sjdowntown and /DowntownFarmers’Market).  The market website is https://sjdowntown.com/farmers-market-presented-by-kaiser-permanente/

About the San Jose Downtown Association:  The San Jose Downtown Association is a non-profit group of business and property owners working to improve the vitality and livability of downtown San Jose.  Established in 1986, SJDA programs more than 100 days of events each year.

StartOrganic Announces Northern California Growth Plans

San Jose, CA - July 9, 2012 - Building healthy communities just got a little bit easier in the Bay Area with the successful launch of startup, StartOrganic.  A fresh-faced, service-based organization, StartOrganic provides turnkey residential gardening services in which they build, maintain and harvest organic gardens for residents across the Silicon Valley.  

Far from your run-of-the-mill gardening service, StartOrganic is a values-based organization founded by two University of California, Santa Barbara alumni and long time friends, Josh Levine and Troy Smothermon.  With a shared passion for driving widespread cultural change Smothermon speaks to their mission, “With a health crisis that has reached critical mass, greater transparency across the food chain, and sustainability increasingly woven into the country’s social fabric, individuals, families and communities are armed with information and hungry for change.  StartOrganic is empowering people to take their food supply into their own hands and homes.” 

Converting virtually any usable space, from backyards to front lawns, into productive organic gardens, Levine and Smothermon attribute the rapid expansion of StartOrganic to its largely grassroots fanfare.  “When we work with customers, it’s amazing to see the organic gardening experience take hold in their community.  Instantly, friends and neighbors are talking about our gardens and asking how they can grow one of their own,” says Levine. 

Taking the process a step further, Levine and Smothermon have also established produce share events in which customers are invited to bring gardening surpluses to a community produce exchange, simply trading one’s own crop for another’s.  Produce, not dollars and cents, is the only thing that changes hands.  

As the market for organic, sustainable products continues to mount, StartOrganic provides a simple, yet innovative, solution.  Grow your own.  Equipping customers with the infrastructure and ongoing service required to be successful, StartOrganic brings new meaning to localizing the food source.  Looking ahead, Levine says, “Backyard gardens are for everyone, and our mission is to pollinate StartOrganic principles within our local community and beyond.”

About Start Organic
Founded in 2011 by partners Josh Levine and Troy Smothermon, StartOrganic provides residential organic gardening service to the Silicon Valley, with plans to expand throughout the California market.  With a hands-on approach, StartOrganic works with customers to build, maintain and harvest organic home gardens, enabling gardeners of any experience level to enjoy the fruits of their labor – homegrown, pesticide-free, seasonal produce throughout the year.  
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Link:
http://startorganic.org/StartOrganic_Announces_Northern_California_Growth_Plans_2.html

Veggielution Farmstand Opening

Last weekend the Veggielution farmstand finally began selling to the public! Almost 56 pounds of fresh, organic, (very) locally grown produce was sold during the soft opening. Everything is sold on a sliding scale. Price 1 is $0.00 for those that are in true hardship, Price 2 is what you would pay at a typical grocery store for standard veggies, and Price 3 is what you would pay for organic produce at a specialized store (this is the support Veggielution pricing!).

The sheer fact that we now have an active farm in the middle of San Jose in 2010 is already mind-blowing... but the care and passion that goes into this production is what makes it truly special. I was fortunate enough to get a behind the scenes tour of "the acre" and everything is tended to by the hands of enthusiastic volunteers. Even the fertilizer is made on-site from scratch and is fed live to the crops (vs. pre-packaged dead fertilizer with fewer nutrients). Hopefully later this year their little acre will expand and they'll be able to offer an even wider variety of produce.

Please support the effort by visiting their farm stand at 647 S. King Road, Saturdays from 2:30pm-3pm! I picked up some broccoli and cilantro last weekend and can attest to the quality... amazing stuff. They're also looking for volunteers if you're interested in contributing to the healthy, local, organic foods movement!