Source: The Mercury News
Wednesday, February 26, 2025
Downtown San Jose art installation will become a temporary skating rink
Source: The Mercury News
Tuesday, February 4, 2025
South FIRST FRIDAYS Art Walk February 2025
Friday, December 6, 2024
Pete Be Center to bring more live music and events to SoFA District
Friday, November 15, 2024
Three-tower housing project proposed for Downtown San Jose
Tuesday, September 10, 2024
Pobladores Night Market this Thursdays in SoFA
Saturday, August 24, 2024
Mama Kin
Monday, July 1, 2024
New renders of a slightly downsized Gateway Tower in SoFA
Source: SiliconValley.com
Friday, June 14, 2024
New housing project near SoFA gets funding
Source: The Mercury News

Friday, April 19, 2024
Viva CalleSJ: SoFA to the Streets (San Jose's SoFA, SCC Fairgrounds, and Martial Cottle Park)
Viva CalleSJ is back for it's 1st event of the 2024! Miles of city streets will be completely shut down to let people walk, run, dance, bike, unicycle, skateboard, or hoverboard down the streets of San Jose.
SoFA to the Streets features three activity hubs which are festivals-within-a-festival that highlight the local area. This time the activity hubs will be SoFA, the SCC Fairgrounds, and Martial Cottle Park. You can expect live music, vendors, food, activities, bike parking, and good times at all of the hubs. In between the activity hubs you will still find all sorts of interesting stops, hydration stations, and stores.The event takes place on Sunday, April 21st from 10am to 3pm (streets are closed until 4pm). There is no beginning or end and the traffic flows in both directions. It's completely free and you can use the handy map below to locate the routes and festivities. For more info, head over here.
Tuesday, September 5, 2023
Viva CalleSJ: Calle >> Matsuri (San Jose's Japantown, Kelley Park, and Tamien Park)
Viva CalleSJ is back for it's 3rd event of the year! Miles of city streets will be completely shut down to let people walk, run, dance, bike, unicycle, skateboard, or hoverboard down the streets of San Jose.
Calle >> Matsuri features three activity hubs which are festivals-within-a-festival that highlight the local area. This time the activity hubs will be at Japantown, Kelley Park, and Tamien Park. You can expect live music, vendors, food, activities, bike parking, and good times at all of the hubs. In between the activity hubs you will still find all sorts of interesting stops, hydration stations, and stores. Watch the video below to get a feel for the event if you've never done one.The event takes place on Sunday, September 10th from 10am to 3pm (streets are closed until 4pm). There is no beginning or end and the traffic flows in both directions. It's completely free and you can use the handy map below to locate the routes and festivities. For more info, head over here.
Sunday, August 27, 2023
Vinyl nights and vintage night market at NOITE in SoFA
Source: u/lechugaking on Reddit
Saturday, July 22, 2023
Downtown San Jose Scavenger Hunt
If you're feeling adventurous and want to try something new, sign up for the Downtown San Jose Scavenger Hunt today, which is a fun and interactive way to explore the city. You'll get clues and challenges that will take you to different landmarks and hidden gems in the downtown area. You can play solo or with a team, and you'll have a chance to win some prizes along the way. The scavenger hunt starts at 9 a.m. on Saturday at the Plaza de Cesar Chavez Park, and you can register online or on-site.
For more info and tickets, head over here.
About this scavenger hunt
Who knew the Capital of Silicon Valley was packed with such spectacular street art? Murals in San Jose are plentiful, and this art hunt will lead you to the best of the best.
Local and international artists make their mark, showcasing a variety of themes. You'll see enormous wall pieces and a few smaller treats. At each stop, we'll offer fun factoids and quiz you with questions related to the artists and subject matter.
Are you ready to be blown away? Buy your tickets and bring your friends. This San Jose art walk is one for the memory books!
You can do our interactive scavenger hunt at any time. Explore the art, and culture of San Jose.
Some of what you'll see: SoFA District, Phylum of the Free, Qualities of Life, RBG
Thursday, June 22, 2023
Pobladores Night Market kicks off today in the SoFA District
If you are looking for a fun and festive way to spend your Thursday nights this summer, look no further than the Pobladores Night Market at Parque de los Pobladores in the SoFA district. This new 10-week series of markets launches today and features artisan vendors, food trucks, live music, beer and wine garden, and more.
The Pobladores Night Market is a collaboration between Filco Events and the San Jose Downtown Association, with the goal of celebrating the diverse cultures and history of San Jose. This week the Night Market will be super-sized by coinciding with a Block Party, a new initiative that will bring live music from multiple bands and highlight 30 businesses in the area.
The night market will showcase local artists, musicians, and entrepreneurs who reflect the spirit and creativity of San Jose. Whether you are looking for a unique gift, a delicious bite, or a lively atmosphere, you will find it at the Pobladores Night Market. The market runs every Thursday from 5:30 pm to 9:00 pm until August 24th. Don't miss this opportunity to support local businesses and enjoy Downtown San Jose at its best!
Friday, June 9, 2023
Viva CalleSJ - Downtown Westbound
Viva Calle SJ is back for it's 2nd event of 2023! Miles of city streets will be completely shut down to let people walk, run, bike, unicycle, or skateboard down the streets of San Jose.
Viva Calle Downtown Westbound features three activity hubs which are basically festivals-within-a-festival that highlight the local area. This time the activity hubs will be at San Carlos, Roosevelt Park, and SoFA. You can expect live music, vendors, food, activities, bike parking, and good times at all four hubs. In between the activity hubs you will still find all sorts of interesting stops, hydration stations, and stores. Up to 100,000 people attend this event, but it never feels crowded given how spread out it is.Viva CalleSJ 2022 takes place on Sunday, June 11th from 10am to 3pm (streets are closed until 4pm). There is no beginning or end and the traffic flows in both directions. It's completely free and you can use the handy map below to locate the routes and festivities. For more info, head over here.
Monday, September 12, 2022
The Future of the Bay is San Jose
Nabr is building a sustainable, contemporary Scandinavian high-rises in Downtown San Jose's SoFA district and they have produced several articles that highlight just how walkable the area is. I think they nailed it (I visit most of the places mentioned frequently).
Click here to read "The Future of the Bay is San Jose"
Then follow it up with "72 Hours in San Jose, CA"
If you might be interested in their unique rent-to-own apartments, then I have one more link for you over here.
Sunday, September 26, 2021
SoFA Street Fair
The SoFA Street Fair FALL EDITION is Sunday September 26, 2021, 2-8pm. After 2 years of virtual and hybrid events to keep the music playing, we are finally back LIVE on First Street, with the best local music and performance our San Jose scene has to offer. This event continues to be FREE, and ALL AGES are welcome. There are 8 outdoor stages and 66 live acts performing - all within 2 blocks. Rock bands, Alt bands, Punk bands, Latin bands, Jazz Bands, Singers, Comics, Wrestlers, and Burlesque Performers. There’s a little something for everyone. https://
Tuesday, August 24, 2021
SoFA will never be the same if these 6 towers get built
Feast your eyes on two projects consisting of three towers each in Downtown San Jose's artsy SoFA district. I love how these proposals continue to get more and more impressive with natural elements and rooftop amenities.
The first five renders below are a joint residential venture between Urban Community and Terrascape Ventures with 386 units. Two towers would be around 420 S. 2nd Street and clock in at 12 and 22 stories plus 8,000 SQFT of retail in a public plaza between the buildings. This is where the Dai-Thanh Supermarket and Dakao Sandwich shop currently stand. A third 20-story would rise on 420 S. 3rd St. and replace an old apartment complex. At least two towers would have an outdoor rooftop deck and lounge with trees and plants. The entire project would be built using mass timber and cross-laminated timber and operate with net-zero carbon emissions.
The next five renders are Westbank's "The Orchard" mixed-use project at the very entrance of SoFA from San Salvador Street. The towers looks great, but the ground-floor retail looks phenomenal! Currently, most of this proposal covers what today is a giant outdoor parking lot.
If just one of these projects moves forward, it will transform the area. If both make it, it'll be a revelation. It would triple the amount of foot traffic on most days and likely turn SoFA into an even more thriving area than San Pedro Square or the Historic District.
Sources: SVBJ, Aphelion2100 from the SJ Development Forum
Friday, June 4, 2021
South FIRST FRIDAYS
With some of the highest vaccination rates in the world (more on that in another post), it's time for San Jose to come back full-force this summer. Today will be the biggest South FIRST FRIDAY since the pandemic started. There are in-person exhibits to enjoy at ANNO DOMINI, Art Ark Gallery, KALEID Gallery, MACHU PICCHU Gallery of the Americas, MACLA, and the SoFA Market. For directions to each gallery and all of the details head over here.
As a side note, the San Jose Museum of Quilts & Textiles will be reopening this month with a members and artists weekend on June 11-13 and a full reopening on June 18-20.
Friday, April 30, 2021
Good Spot grand opening tomorrow, May 1st!
Another flagship restaurant is opening in SoFA across from Petiscos, the SoFA Market, and Haberdasher. The Good Spot is a modern gastro-lounge featuring a variety of tasty small plates and craft cocktails.
I had a chance to preview it during their soft opening, and was really impressed with the quality of their food across the board. I tried the deviled eggs with crispy brussels sprouts, adobo wing lollipops, long life garlic noodles, sweet potato fries with spicy banana ketchup, and an avocado tostada with fried cheese. I'd recommend all of them, seriously. What was most surprising was how inexpensive the food was compared to similar quality restaurants in the Bay Area. I can't wait to go back and try more of the menu.
The team behinds the new restaurant comes from a solid pedigree. Good Spot owner, Thoi Trinh, was an executive at Chris Yeo Group which launched Sino, Straits, and Roots & Rye at Santana Row. Chef Timothy Luym worked at Poleng Lounge, SF Chickenbox, and Brew Coop.
While the interior is quite spacious (and open at 50% capacity), there is also a large outdoor patio in front of the restaurant right on First Street. I really hope they keep the outdoor space post-COVID as it really changes the dynamic of the street. Apparently there is also a 2nd floor that they could open in the future.
The grand opening featuring an assortment of VIPs is tomorrow, May 1st at 1pm. The ribbon-cutting will be followed by a Vietnamese lion dance at 2pm, then cocktail hour at 3pm, and finally dinner specials and a late night happy hour. The full press release is below and you can learn more over here.
SAN JOSE -- Owner Thoi Trinh and managing partners Sammy Sok and Ivy Li of Good Spot, 386 S. First St., promise good food, good drinks and good company at their new SoFA establishment, opening Saturday, May 1 at 1 p.m. in downtown’s SoFA District.
The gastro-lounge offers a unique small-plate menu and large selection of curated wines, beers, spirits and handcrafted and batched cocktails. Cocktails include Dirty Old Man (rendition of a Japanese-style Old Fashion); Hangtime Cooler (refreshing, crisp, perfect for summertime); and Costa Rican Canopy (your sensual jungle experience).
Food-wise, popular favorites will include Adobo Wing Lollipops, Long Life Garlic Noodles and Chimichurri Hanger Steak.
Good Spot owner Thoi Trinh worked his way up from entry level to senior executive level for local and global hospitality brands. Most recently, he was Corporate Director for Chris Yeo Group, a pioneering Asian Fusion restaurant company, with endearing concepts such as Sino, Straits and Roots & Rye.
Chef Timothy Luym, recognized as a San Francisco Chronicle Rising Star chef, made his name at pioneering Asian street food restaurant Poleng Lounge and more recently led culinary operations for SF Chickenbox and Brew Coop.
At Good Spot, the owners focus on the customer experience:
The set-up is divided into sections the owners describe as “a fine-casual dining section, a set of communal tables ready for an impromptu business meeting, a highly Instagrammable corner reminiscent of a busy sidewalk café, and a lounge where big-city feels will sneak up on you when you least expect it.”
Their story on goodspotsj.com continues: “Good Spot imagines a community junction where locals and visitors can gather in the neighborhood’s living room; a place where differences stay at the door, strong bonds become stronger, and new memories flourish.”
The owners intentionally created the Good Spot with an “ambition to both honor and respond to the unique character of the place that birthed it. That is downtown’s South First Area -- or SoFA District -- a place with a history of glitz and entertainment that fell on hard times in the 1970s and ’80s and now the arts and cultural hub of Silicon Valley’s downtown.
Their On the SoFA outdoor lounge is open on weekends for now with an all-day happy hour.
Follow Good Spot on Instagram and Facebook @goodspotsj. Phone (408) 816-8841.
Good Spot’s Grand Opening ribbon-cutting event will be held at 1pm Saturday. San Jose Mayor Sam Liccardo, Councilman Raul Peralez, San Jose Downtown Association Executive Director Scott Knies will make brief remarks, followed by a traditional Vietnamese Dragon Dance.
Friday, April 2, 2021
South FIRST FRIDAY is today!
South FIRST FRIDAYs are coming back! The weather is amazing, COVID rates are dropping, and slowly but surely we are going to get back to normal--perhaps better than normal as we will appreciate what we have more.
This month participating galleries are Anno Domini (366 South First), Art Ark (1035 South Sixth), KALEID (320 South First), MACHU PICCHU (199 Martha -- new gallery?), San Jose Jazz (300 South First), MACLA (510 South First), and the SoFA Market (387 South First).
The San Jose Museum of Quilts & Textiles and Works San Jose will have online exhibitions. This looks like it will be the most significant art event in San Jose in over a year. For more information, head over here.
I will also remind everyone that many restaurants have resumed indoor dining. The SoFA Market is now open indoors with 25% capacity while Petiscos and many other traditional restaurants are open at 50%. Haberdasher and other bars in SoFA can also sell drinks outdoors without customers having to buy food. The newest gastrolounge in SoFA--the Good Spot--has a soft opening this Saturday starting at 11am. I can't wait to see what SoFA will look like a month from now.