Shop local this Black Friday

Before you head to Amazon for holiday shopping this year, why not start with local businesses and entrepreneurs? You'll be able to find more unique gifts with local character right in your backyard. The San Jose Office of Economic Development has created handy shopping guides for twelve different neighborhoods across San Jose.

Some have special promotions, like a $50 gift card if you spend more than $150 in Downtown San Jose stores. The featured neighborhoods are The Alameda, Alum Rock, Alum Rock Village, Calle Willow, Downtown SJ, East Village, Japantown, Little Saigon, Luna Park, Tully, Willow Glen, and Winchester. To get started on your hyperlocal Black Friday, head over here.