Porsche is setting up shop at Santana Row

Santana Row made history as the very first location for a Tesla Store. It disrupted the entire auto market with a direct-to-consumer model and a buying experience similar to an Apple Store--perhaps because the person responsible for Apple Stores was behind the initial Tesla Store concept. Several auto makers followed suit including Lucid and Polestar which have similar stores across the street in Valley Fair. The Santana Row Tesla Store has also become so popular that it significantly expanded it's original square footage into a neighboring retail pad a few years ago. 

Now traditional automakers are getting in on the action. Porsche is opening their very first Porsche NOW concept at Santana Row.

The store will enable visitors to interact with the Porsche brand in a lounge-like environment and tinker with one of Porsche's electrified models such as the Taycan or Macan Electric. This would make sense given San Jose is the largest market for electric vehicles per capita of any large city in the US.

The Porsche NOW store is located near Hotel Valencia at 355 Santana Row and had their soft opening last week.

Source: SVBJ