Santana Row getting first Yeti store in Northern California and 3 new restaurants

Yeti specializes in innovative outdoor gear and apparel. They have a strong following of brand loyalists around the world and this happens to be their first store not just in Silicon Valley, but all of Northern California. The store is open today.

In other Santana Row news, Urban Plates will open on September 4th. The restaurants will focus on health-conscience seasonal dishes made from local ingredients. They have two other locations, Dublin (which I've been to and it's fantastic) and Sunnyvale.

In 2024, Fitoor--meaning passion in Arabic and Hindi--will bring an Indian grill and lounge to Santana Row. The team behind the new restaurant launched the Michelin-rated Indian restaurant ROOH in Palo Alto and San Francisco. They are planning an upscale twist on Indian cuisine with cocktails that have "dramatic flourishes" and ambiance they describe as sultry and luxe.

Last but not least, Suspiro is a new Peruvian and Spanish fusion restaurant by the same owners as El Jardin and Zazil. They are planning to capture the best flavors from both types of cuisine in an atmosphere that is visually captivating.

While many shopping districts are struggling right now, both Santana Row and Valley Fair seem to be more than holding their own. If only we had a solution to bypass the traffic getting into the area.