Tea Collection announces first brick-and-mortar location at Santana Row

Santana Row has scored another exclusive retailer. Tea Collection already has a strong online presence as well as partnerships through boutiques and Nordstrom department stores, yet they decided to open their very first physical store on the row. See the press release below for all of the details.

Globally-Inspired Kids Fashion Brand Announces First Brick and Mortar Location at Santana Row

Tea Collection, the high-quality children’s clothing brand inspired by the beauty of global cultures, is pleased to announce its first brick-and-mortar location at Santana Row in San Jose, California. The Tea-Collection-dedicated retail location opened its doors to little citizens of the world and families alike on August 22.

The Tea Collection store will be a first-of-its-kind shopping experience for the brand, and is designed to further connection between Tea Collection's loyal customer base and its boutique partners. Driven by curiosity, the Tea Collection store will serve as a living classroom to play with new ideas and products, and a chance for the brand to engage one on one with families.

“We see our Santana Row location as a way to spread the love in San Jose. We have many customers there, but not a strong boutique presence. Having our own space provides us an opportunity to meet existing ecommerce customers who don’t have a nearby Tea retailer,” says Emily Meyer, Co-Founder and Chief Creative Officer of Tea Collection. “We have been so impressed with Santana Row and how they have created a destination and community that draws people in to spend time.”

Santana Row is Silicon Valley's premier destination for shopping, dining and living. The Tea Collection store will serve as the area's exclusive brick-and-mortar provider of Tea Collection goods.

“Opening a Tea Collection shop is a natural evolution for our brand and will make us a better partner with the hundreds of retailers who carry Tea already,” said Leigh Rawdon, Co-Founder and CEO of Tea Collection. “We hope that the announcement will demonstrate to our retail partners that we are committed to being a great brand at retail, and that what we learn in Santana Row will be translated into their stores.”

Tea Collection will be open seven days a week during regular mall operating hours. All are invited to visit Tea Collection at Santana Row, 377 Santana Row, San Jose, California 95128.

For more information, please visit www.TeaCollection.com.

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About Tea Collection

Based in San Francisco, California, Tea Collection makes children's apparel and accessories for ages 0-16 inspired by global travel and the world’s natural beauty. Believing that all cultures deserve to be celebrated, twice a year Tea Collection designers explore a new region of the world and transform their discoveries into a collection of high-quality, modern clothing for children, making the foreign more familiar. Tea Collection clothing is available online, in over 250 boutiques across the U.S. and exclusive Nordstrom locations. For additional information, please visitwww.TeaCollection.com or follow our adventures on Facebook, Instagram, Twitter and Pinterest.

About Santana Row

Offering 1.7 million square feet of retail, office, hotel and residential, Santana Row is located in San Jose, California; the hub for high-tech innovation and development. Featuring 615 luxury rental homes, 219 privately owned condos, 376,000 square feet of office space, over 50 shops, 30 restaurants, a boutique hotel and a movie theatre. Santana Row is a property of www.federalrealty.com (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visit www.santanarow.com.