First Amazon Books in Northern California is coming to San Jose

In the ultimate irony, Amazon is now opening up physical bookstores. Yes, the same Amazon that took down pretty much all brick-and-mortar bookstores in the US.

The first Amazon Books anywhere in Northern California is coming to Santana Row, one block away from where a two-story flagship Borders once existed. The Amazon store will be about 5,500 SQFT and prices will be exactly the same as the website if you are a Prime member. Amazon is even planning to somehow incorporate user reviews in the physical store.

Amazon Books will be located at 333 Santana Row, Suite 2. It will also be joined by a second Silicon Valley Northern Californian location in Walnut Creek later this year.

Source: SVBJ, hat tip to Corin for sending this in!

Update: As pointed out in the comments, Walnut Creek is not in Silicon Valley