Samsung adding retail at San Jose HQ

Samsung opened their North American headquarters last year in North San Jose (at Tasman and First Street). One of the perks of the new campus is that is is publicly accessible unlike most tech offices in Silicon Valley (ex: Google, Facebook). However, while you can walk around the beautiful campus there really isn't much to do as a non-Samsung employee. That is about to change with two need retail options that will be a perk to employees and visitors alike. Samsung is adding a Honey Berry and Peet's on the ground floor.

As Nathan Donato-Weinstein alludes to in the source link, tech companies have become pretty notorious for discouraging outsiders to visit. Perhaps that is due to fears of intellectual property leaks or wanting to build camaraderie with internal employees. This mentality really does not feel like the right thing to do in an urban environment. It's great to see Samsung trying to do something different that will perhaps pay dividends by promoting their brand to the local community.

Honey Berry is a popular Asian ice cream/dessert shop that will be a welcome addition to the North San Jose community. They have a few other locations in Silicon Valley, but none in North San Jose. I highly recommend their ice cream sandwiches. Peet's I think requires no introduction.

Speaking of being open, Samsung's corporate cafeteria is also open to the public! I was not aware of that until reading Nathan's article.

Source: SVBJ