Tuesday, February 24, 2015

Valley Fair May Be Getting Upscale Movie Theater and Ultra-Premium Home Store

More details of Valley Fair's expansion and renovation are leaking out. Apparently Old Navy and Sports Authority are not high-end enough. The mall is planning to tear down both of these buildings along with a Chase Bank and build a new 86,000 SQFT addition with a ShowPlace ICON movie theater and Pirch home store. The Chase Bank will be rebuilt as a two-story freestanding building along Stevens Creek.

ShowPlace ICON is a high-end movie theater with a lounge that features a fancy menu and cocktails. Inside the screening rooms you'll find premium seating for those 21 and over, complete with over-sized loveseats. Tickets will likely be in the $20 range. There are only two ICON movie theaters in the US.

Pirch is an ultra-upscale home store where you can walk out with an oven that costs more than a fully-loaded Tesla. Upon entering the store they will give you complementary blackberry limeade and a spa robe so that you can test out their shower heads in the store itself. If Pirch gets built, it will be the first in all of Northern California.

For more details, hit the source link below.

Source: SVBJ




6 comments:

  1. Who cares, it's on the Santa Clara side. We can only hope that the premium theatregoers also frequent the San Jose side of the store. To be honest, they probably already have. If anything these new Santa Clara side stores will just be bumming off of the San Jose-side crowd.

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    1. The good news is that the major expansion with Bloomingdales will be on the San Jose side.

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  2. No more theaters in that area, so Camera 12 can remain open in Dt. San Jose and flourish.

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  3. Why doesn't this mall choose either San Jose or Santa Clara! Why is it so difficult to understand this. TO me it's San Jose but to others it Santa Clara. Why so much controversy? This irritates me! Anyone else with me?

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    1. The mall is located in both San Jose and Santa Clara. I'm not sure exactly where it splits, but the taxes from stores on the San Jose go to San Jose and visa versa. So there is some significance to where stores are located. As long as the mall is doing well, it should be good for both cities.

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  4. It appears that it's already confirmed that the showplace Icon cinema will open in 2017 at valley fair mall. See in this link

    http://www.westfieldcorp.com/new-developments/

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