RetailNext is company that analyzes shopping habits and behaviors, even going so far as creating "heatmaps" showing where shoppers are spending most of their time in a store. They currently have a 50 people in their 6,800 SQFT Downtown San Jose headquarters at 99 Almaden. They have decided to nearly triple their space to a full floor at 60 South Market, which will bring them up to 17,108 SQFT.
They were quoted saying that staying Downtown was their #1 priority. They want access to amenities and the Caltrain stop but do not want to pay the high rents at Palo Alto and Mountain View. Hopefully we'll see a lot more companies make similar decisions!
Source:
SVBJ
Great news. Downtown San Jose's increasingly appealing location is set to grow as more high-rise units come on to the market over the next few years. It's developing into an urban environment somewhere between SF's big-city feel and Palo Alto's urban suburbanism.
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