Tesla Santana Row - Grand Opening Weekend

My favorite car company is having their grand opening at Santana Row starting today. This is their 18th "store" and is the first to utilize a new concept that encourages customers to come in and fully customize a virtual vehicle inside and out. The feel is more like an Apple store than a dealership. In fact, they are encouraging everyone to come in and play with the cars--even those that can't afford a $100k roadster. They want people to keep Tesla in mind when cars roll of the line with more accessible price ranges, so I don't think you're going to get the same level of pretentiousness that you would at a luxury dealer. It's a new model that I hope other car manufacturer's will adopt in the future (Saturn is the only other company that I think came close to a low-pressure experience).