The Usuals Merc Article

I have a blog post coming up next week about a great new "San Jose-centric" clothing retailer called The Usuals that launched last Friday on the Alameda. Until then, there is a great article about them in the Merc entitled: "The Usuals will carry a line of everyday clothing that appeals to those who consider San Jose 'the city'." One negative thing that caught my eye is that they claimed a retail space downtown would be much more expensive. Also when talking to them last Friday this was confirmed as they mentioned it would have cost thousands of dollars more per month in rent to have the store located Downtown. It's a shame because while they do have a very good location now, this type of store would have been perfect in SoFA, 1st St., or 2nd St.