Santana Row, San Jose’s premier destination for shopping and dining, is gearing up for an exciting year with a wave of new stores and restaurants set to open this year. These fresh additions promise to enhance the vibrant energy of this iconic neighborhood, making it an even more irresistible spot for locals and visitors alike.
Kicking things off is Parranga, a Mexico City-style taqueria from the acclaimed Buen Rallo Group, known for gems like Suspiro and El Jardin. Opening its doors on April 1 at 300 Santana Row, Parranga brings a refined yet casual dining experience with its order-at-the-counter setup and a welcoming open-air patio. “Parranga is about bringing an incredibly traditional, Mexico City-style taqueria experience to Santana Row,” says Eduardo Rallo, chairman and founder of Buen Rallo Group. “We believe that great food should be fresh, accessible and above all, authentic – and that’s exactly what we’re offering.” Operating from 8 a.m. to 10 p.m. weekdays (and until midnight on weekends), it’s set to be one of the earliest and latest dining options on the Row—perfect for breakfast tacos or late-night bites.
Joining the culinary scene is Augustine Cafe and Restaurant, already open and serving up California cuisine with French and Italian flair. Operated by the seasoned Bacchus Management Group, this spot adds yet another layer of flavor to Santana Row’s diverse dining lineup.
On the retail side, Santana Row is rolling out a stylish array of new stores. Kohler brings cutting-edge kitchen and bath design, while Bluemercury caters to beauty lovers with top-tier cosmetics. The Collective offers unique furnishings, and Evereve has taken over the ground floor of the former H&M space with its chic women’s clothing. Sézane, another women’s fashion boutique, rounds out the lineup. Meanwhile, Vuori is expanding its athletic-wear showroom next to Evereve, tapping into the active lifestyle vibe that’s thriving in San Jose.
Federal Realty Investment Trust, the masterminds behind Santana Row, see these developments as a sign of the city’s strength. “San Jose is thriving,” says Christian Irwin, Federal Realty’s vice president of West Coast leasing. “The demand for great retail is alive and well.” This growth isn’t just about new shops—it’s a reflection of Santana Row’s winning formula, blending restaurants, retail, housing, and offices into a bustling community hub.
From savoring authentic tacos at Parranga to browsing the latest fashion at Sézane, Santana Row’s newcomers are set to make 2025 a standout year!